Cookie Policy

Last updated: January 15, 2026

What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide information to the website owners, and enable certain features. Cookies allow us to recognize you and remember your preferences.

How 45Matters Uses Cookies

When you use and access 45Matters, we may place a number of cookie files in your web browser. We use cookies for the following purposes:

  • To enable certain functions of our services and tools
  • To provide analytics and understand how visitors use our website
  • To store your preferences and settings
  • To enhance your user experience
  • To display relevant advertisements through Google AdSense
  • To measure and improve the effectiveness of advertising

Types of Cookies We Use

Essential Cookies

Purpose: These cookies are necessary for the website to function properly.

Duration: Session to 1 year

They enable basic functions like page navigation, access to secure areas, and remembering your preferences. The website cannot function properly without these cookies. These cookies do not store any personally identifiable information.

Analytics Cookies (Google Analytics)

Purpose: To understand how visitors interact with our website.

Duration: Up to 2 years

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyze website traffic and improve our services. Information collected includes:

  • Pages visited and time spent on each page
  • How you arrived at our site (referral sources)
  • Your general geographic location (country/city level)
  • Device type, browser, and operating system
  • Actions taken on the site (tool usage patterns)

Cookies used: _ga, _ga_*, _gid, _gat

Advertising Cookies (Google AdSense)

Purpose: To deliver relevant advertisements and measure ad effectiveness.

Duration: Up to 2 years

We display advertisements through Google AdSense to support our free services. These cookies are used to:

  • Display ads relevant to your interests
  • Limit the number of times you see an ad
  • Measure the effectiveness of advertising campaigns
  • Remember your ad preferences and interactions

Google and its advertising partners may use cookies to serve ads based on your prior visits to our website or other websites. This is known as interest-based or personalized advertising.

Cookies used: May include cookies from doubleclick.net, googlesyndication.com, and google.com

Opt-out: You can opt out of personalized advertising by visiting Google Ads Settings or AboutAds.info.

Preference Cookies

Purpose: To remember your settings and preferences.

Duration: Up to 1 year

These cookies allow our website to remember choices you make (such as your preferred language, theme, or region) and provide enhanced, more personalized features. They may also be used to remember changes you've made to text size, fonts, and other customizable parts of web pages.

Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and enable social sharing features. These third parties include:

Google LLC

  • Google Analytics: Website analytics and user behavior tracking
  • Google AdSense: Advertising network for displaying relevant ads
  • DoubleClick: Ad serving and tracking (part of Google's ad network)

For more information on how Google uses cookies, visit: Google's Cookie Policy

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options" or "Preferences" menu of your browser. Here's how to manage cookies in popular browsers:

  • Google Chrome: Settings → Privacy and Security → Cookies and other site data
  • Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data
  • Opera: Settings → Privacy & Security → Cookies

Note: If you disable or refuse cookies, some parts of this website may become inaccessible or not function properly. Disabling cookies may also affect your ability to use certain features.

Opting Out of Advertising Cookies

If you prefer not to receive personalized advertisements, you have several options:

  • Google Ads Settings: Visit Google Ads Settings to opt out of personalized ads from Google.
  • Network Advertising Initiative: Visit NAI Opt-Out to opt out of interest-based advertising from NAI member companies.
  • Digital Advertising Alliance: Visit DAA WebChoices to opt out of interest-based advertising.
  • European users: Visit Your Online Choices for EU-specific opt-out options.

Please note that opting out of personalized advertising does not mean you will stop seeing ads; it means the ads you see may be less relevant to your interests.

Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites you visit indicating you do not want to be tracked. At this time, we do not respond to browser DNT signals. However, you can use the cookie management options described above to control tracking.

Your Consent

By continuing to use our website, you consent to our use of cookies as described in this Cookie Policy. If you do not agree to our use of cookies, you should either:

  • Adjust your browser settings to refuse cookies
  • Stop using 45Matters

You can withdraw your consent at any time by deleting cookies from your browser and avoiding further use of our website.

Changes to This Policy

We may update our Cookie Policy from time to time. We will notify you of any changes by posting the new Cookie Policy on this page and updating the "Last updated" date.

We encourage you to review this Cookie Policy periodically for any changes. Changes to this Cookie Policy are effective when they are posted on this page.

More Information

For more information about cookies and how they work, you can visit:

Contact Us

If you have any questions about this Cookie Policy, please contact us: