Privacy Policy

Last updated: January 15, 2026

Introduction

Welcome to 45Matters ("we," "us," or "our"). We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website (https://45matters.com) and tell you about your privacy rights and how the law protects you.

Please read this privacy policy carefully before using our services. By using 45Matters, you agree to the collection and use of information in accordance with this policy.

Data Controller Information

45Matters is the data controller responsible for your personal data. If you have any questions about this privacy policy or our privacy practices, please contact us at: [email protected]

Data We Collect

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

Technical Data

This includes your IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

Usage Data

Information about how you use our website, products, and services, including pages visited, time spent on pages, navigation paths, and how you interact with our tools.

Contact Data

If you contact us through our contact form, we collect your name, email address, and any information you provide in your message.

Tool Data Processing

Important Privacy Note: All tools on 45Matters process your data locally in your browser. We do not store, transmit, or have access to any content you process using our tools. Your data never leaves your device when using our tools.

This means:

  • Text you enter into converters or formatters stays on your device
  • Images you process are handled entirely in your browser
  • No tool outputs are stored on our servers
  • We cannot recover or access any data you process

How We Use Your Data

We use your data in the following ways:

  • To provide and maintain our website and services
  • To improve and optimize our website performance
  • To understand how users interact with our tools
  • To detect, prevent, and address technical issues
  • To respond to your inquiries and support requests
  • To display relevant advertisements through Google AdSense
  • To analyze usage patterns and improve user experience

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website. Cookies are small data files that may include an anonymous unique identifier. For detailed information about the cookies we use, please see our Cookie Policy.

Types of cookies we use:

  • Essential Cookies: Required for the website to function properly
  • Analytics Cookies: Help us understand how visitors use our website
  • Advertising Cookies: Used to deliver relevant advertisements
  • Preference Cookies: Remember your settings and preferences

Third-Party Services

We use the following third-party services that may collect information:

Google Analytics

We use Google Analytics to analyze website traffic and usage patterns. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site. We use this information to improve our website and user experience.

Google Analytics uses cookies to collect this information. You can learn more about how Google uses your data at Google's Privacy Policy.

Google AdSense

We display advertisements through Google AdSense to support our free services. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our website and other sites on the internet.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings.

For more information about how Google uses information from sites that use its services, please visit: How Google Uses Information.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including to satisfy any legal, accounting, or reporting requirements.

Analytics data is typically retained for 26 months. Contact form submissions are retained for the duration necessary to resolve your inquiry and for our legitimate business records.

Data Security

We have implemented appropriate technical and organizational security measures designed to protect your personal data against accidental loss, unauthorized access, use, alteration, and disclosure.

However, please note that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

Your Rights

Under applicable data protection laws, you may have the following rights:

  • Right to Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete personal data
  • Right to Erasure: Request deletion of your personal data in certain circumstances
  • Right to Restriction: Request restriction of processing of your personal data
  • Right to Object: Object to processing of your personal data for certain purposes
  • Right to Data Portability: Request transfer of your personal data to another service
  • Right to Withdraw Consent: Withdraw any consent you previously gave us

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.

By using our website, you consent to the transfer of your information to these countries. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will delete such information from our servers immediately.

California Privacy Rights (CCPA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA). These include:

  • The right to know what personal information we collect, use, disclose, and sell
  • The right to request deletion of your personal information
  • The right to opt-out of the sale of your personal information
  • The right to non-discrimination for exercising your CCPA rights

To exercise your CCPA rights, please contact us at [email protected].

Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the website after changes are posted constitutes your acceptance of the revised policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us: